From intelligent ecology to whole-house decoration and then to Gaoding trend, when smart future meets the overall home decoration, it is the opening of a new space lifestyle. From soft decoration, hard decoration, customized furniture, to electrical appliances, accessories, concealed systems, etc., the electrified and non-electrified ones are no longer independent, but closely integrated, and become a link node in the supply chain. There is also resonance between things, people and things.
In March 2021, the "Reconstruction and Revival Era 2021 Smart Pack Quality Line", which is co-sponsored by Sina Home, Ovi Cloud and China Trade Macalline, will be launched at the China Construction Expo (Shanghai) on March 25, and the first FWA Bo Lang Award will also be launched.
As the FWA Bo Lang Award, which breaks through the single household building materials or household appliances category in the industry and integrates the professional single item review rules and the life scene review, the co-sponsor will visit for 10 months to write the "White Paper on the Consumption Trend of Smart Pack in China", deeply analyze the industrial development, show the hard power of smart pack enterprises, and seek new development opportunities.
The ideal model for accurately measuring the pain points of users' needs
In recent years, with the change of consumption habits, people's demand for home functions and design has gradually increased. With the promotion of the Internet, the home decoration industry has gone from the earliest local type of work and skirmish operations to today's whole-house customization. Young consumer groups have different understanding of life, and the SOHO family that makes home both a place of residence and a place of work is born. The hot sale of LOFT units in the past 50 years has also blurred the boundary between home design and commercial design. The modes of check-in with bags, full package and high reservation have emerged one after another.
At the end of 2017, Shangpin Home Accessories officially launched the integrated cloud project. On May 5, 2018, Oupai's flagship store in Southwest China opened in Yibin, Sichuan Province. Fifteen days later, Siniman's first smart integrated experience store opened in Guangzhou. Since then, Gold Medal, Dongpeng, Huida, Mona Lisa... have all moved from a single category or customized products to the "packaged" market.
According to the research results of DCCI Internet Data Center, with the continuous improvement of the quality of life and the growth of the younger generation as the main consumer in the home market, the packaged model will become the preference of most consumers.
It is also the uncertainty of this emerging blue ocean market that attracts a large number of entrants while spawning a large number of waiters. By combining big data and scene marketing, integrating hard and soft packaging, we can achieve the consumer's vision of home to a greater extent. The whole packaging is undoubtedly an ideal model for accurately measuring the pain points of user demand.
Electrical, heating, ventilation, household appliances, home integration, smart department, full package
However, traditional decoration is mostly based on hard decoration, supporting soft decoration products such as sofas, tables and chairs, curtains, carpets, etc. Some enterprises even simply superimpose products such as floors, tiles, doors, bathroom, furniture, etc., which is not much different from the previous package decoration. For users with house-wide intelligence needs, nested kitchen appliances and household appliances needs, there will be problems such as the need for users to leave blank in advance, or the subsequent additions do not match, and the lack of pipelines. After all, the integration of design and construction should be realized first. The design drawings are also the basis of one-stop material selection for consumers in the later stage when meeting their imagination of the future home. It is not difficult to see that the involvement of intelligent switches, HVAC systems, household appliances and other products in the initial stage of the overall trend.
In terms of smart switches, HVAC systems and home appliance products, the analysis of an article entitled "Will 2021 be more worth looking forward to as the scene of the home appliance industry rises in 2020" is worth thinking about. The article said that in recent years, with the upgrading of consumption, more and more consumers have a higher pursuit of home appliances. When consumers choose and buy products, they no longer only look at their looks and functions, but pay more attention to the full-scene solution of the product. In fact, it is extremely urgent to integrate the products that need scene based, model room function, style supporting display, and pipeline and circuit system construction with traditional packaging.
Previously, at the AIoT+Smart Living Ecological Conference, HAIHE Technology released three major brands of Haier's whole-house home furnishing, HAIRHOME, HAIRHOME and wormhole, aiming to provide users with smart home furnishing solutions including home furnishing and home appliances, and meet the one-stop whole-house furnishing needs of different groups. The former "Qingdao Haier Co., Ltd." was changed to "Haier Smart Home Co., Ltd.", which is undoubtedly a signal to better promote the implementation of the company's smart home ecological brand strategy of the Internet of Things, and also to comprehensively promote the integration of home appliances and home appliances and layout of the Internet of Things.
The online world makes the impossible possible
If in Maslow's demand theory, from physiological needs to safety needs → social needs → respect needs → the highest level of self-realization is the gradual distillation of people's self-worth, then the upgrading of people's demand for living space from the creation of living space → the creation of living space → the creation of living space is the perfect model for the leap improvement of human life in the future brought by the birth of the smart package.
Wang Jian, an academician of the CAE Member and chairman of Alibaba Group's Technical Committee, once described a new world of "online" in the future in Online. In this world, the Internet has become a key node of social change like fire. The data is like the New World. After the global data is online, we need to do a new world migration. The process of this major reconstruction seems to be accelerated due to the arrival of the epidemic in 2020. In the online world where everything is connected, the smart future is within reach.
With the popularization of smart appliances, Internet aborigines, represented by the post-85 and post-90 generations, have sprouted through various convenient intelligent operations and concepts. According to the data of Ovi Cloud, the penetration rate of intelligent products in the offline sub-channels of refrigerators and washing machines has reached more than 24% in 2020, and the penetration rate of intelligent air conditioners and televisions has reached more than 60%, These smart products inject more vitality and intelligence sensitivity into the original monotonous and ordinary laundry and cooking. The smart full package is the soul of the style house.
Re-read Gao Ding from the top group to the waist group
Once upon a time, in the field of clothing, Gao Ding was indisputably a sharp tool to distinguish us from others. Advanced customization is full of mystery with its personalized tailoring, top-grade production and master's hands-on operation. However, with the development of mass customization technologies such as 3D volume and online fitting, Gaoding, which has been branded as a luxury and a daunting garment, has gradually been unveiled and entered ordinary people's homes.
Similarly, in the field of home decoration today, Gaoding is not only synonymous with the spire. Especially with the birth of the new middle class and young consumers' pursuit of quality life, personalization and connotation have been fully reflected in the new generation of consumers. Gaoding has become a synonym for providing high quality products and services to a wider consumer group, which combines the hand-made services at the top of the tower.
In recent years, the proportion of hardbound buildings has expanded and gradually entered the era of decoration. The rapid development of products, technology and services in the home decoration industry has laid the foundation for the derivation of the meaning of "Gaoding". This revolution around human living space is becoming increasingly fierce. Now Gao Ding, who is standing on the shoulder of packaging, is facing a market of 4.4 trillion yuan in China and 39 trillion yuan in the world.
Help smart home appliances live in style, and jointly build smart packaged ecosystem.
When smart life meets Gao Ding, they fight the top of the wave!